What? A deal aggregator: 7,000 deals from 50+ stores. The simple design let users see how much they save right away.
Why? Why hunt for bargains when you could let bargains find you instead? User can create custom searches and notifications.
Who? People who want to get the most out of wallets, but do not have time to browser 50 different websites everyday to find the best deals.
How? Deals are collected from multiple sources, sorted out to keep the current and real deals. Users can vote on them, comment, etc.
Diff? Custom frontpage, custom notifications (Twitter, E-mail, RSS), custom searches to navigate through 7,000+ deals.